Maryland Blogger: Using Phone Numbers in Maryland Real Estate Advertisements

Using Phone Numbers in Maryland Real Estate Advertisements

Using Phone Numbers in Maryland Real Estate Advertisements

 

The Maryland Real Estate Commission requires associate brokers and salespersons who use an individual telephone number or e-mail address in their advertising to also include in the advertisement the identified telephone number of the broker or branch office manager. Consumers must be able to reach your broker or branch office manager directly without going through you or your staff. (Phone menu options are acceptable.)

The Commission is concerned that members of the public may be unaware of how to register any questions or concerns that may arise in their dealings with a particular associate broker or salesperson. The Commissioners believe that many issues can be resolved with the assistance of the broker or branch office manager, and that this requirement will make it easier for that assistance to be obtained.

This is a Maryland Real Estate Commission announcement.

 

Effective October 1, 2004, an associate real estate broker or real estate salesperson may not use an individual telephone number or e-mail address in an advertisement unless the identified telephone number of the broker or branch office manager also appears in the advertisement. As a general rule, you would include the branch office number in a multiple office real estate brokerage company and only 3 include the broker’s telephone number in a single office operation. The general office number is permitted so long as the telephone number is for the office location identified on the license of the real estate licensee and the consumer is given the opportunity to reach the broker or branch office manager either through a voicemail option or the receptionist. Similarly, the telephone number may also be a number which rings directly to the licensee’s desk at the office identified on the license, provided the consumer is given the option to reach the broker or branch office manager, either through a voicemail option or receptionist. The telephone number may not be a number that rings on a licensee’s home or cellular phone, even if the number gives the consumer the option to be transferred to the office. As to what constitutes “identified” telephone number, the Maryland Real EstateCommissionwill accept any identification which makes clear the number is the office number including the number with (0) to identify the office or (BOM) to identify the branch office manager number.

 

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Roy Kelley and Associates

 

Roy Kelley, Associate Broker

Realty Group Referrals (Retired from RE/MAX Realty Group)

6 Montgomery Village Ave., Suite 200

Gaithersburg, MD 20879

Main Office:  301-258-7757 (You will not reach me at this number)

Send an email message if you need my phone numbers. I will be happy to recommend a real estate professional if you are moving to the area.

Comment balloon 8 commentsRoy Kelley • May 13 2019 07:54PM

Comments

Good afternoon Roy - your information is helpful to the real estate agents in Maryland.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) 2 months ago

Grant Schneider 

Since blogs are considered to be advertisements, real estate professionals need to be aware of the regulations in their states. The issue may be even more complicated when the individual is licensed in multiple states.

Posted by Roy Kelley (Realty Group Referrals) 2 months ago

Roy,
Interesting new rule. The brokers must be feeling that are not getting noticed.

Posted by Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy (Napa Consultants) 2 months ago

It's important to keep up with all of these complience details. It's what you don't know that gets you in trouble. 

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) 2 months ago

Interesting new rule and I love it that here you are retired and you know to keep up with the rules and changes wish the active ones would be just as knowledgeable, Endre

Posted by Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002 (Berkshire Hathaway HomeServices) 2 months ago

There are so many regulations that can change or be added. Keeping agents in Maryland informed is very nice of you Roy!

Posted by Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Home and Condo Specialists (The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803) 2 months ago

Roy, we see this all the time, and are required to have the number in ads around here too.

Posted by Joan Cox, Denver Real Estate - Selling One Home at a Time (House to Home, Inc. - Denver Real Estate - 720-231-6373) 2 months ago

Thanks so much for stopping by. It is always good to hear from you.

Posted by Roy Kelley (Realty Group Referrals) about 2 months ago

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