Maryland Blogger: Seeking a real estate niche? Focus on single women

Seeking a real estate niche? Focus on single women

Seeking a real estate niche? Focus on single women


Recent Census data indicates that single women are buying homes and condos at more than twice the rate of single men. Click on the following link to read an article by Kenneth R. Harney, The Nation's Housing, in The Washington Post.


Single women accounted for 18 percent of all home purchases last year compared with just 7 percent by single men.  This makes single women the second-largest segment in the home-purchase marketplace, behind married couples.


Single women account for more real estate purchases than single men


Daisy, Kentlands Photowalk, Gaithersburg, Maryland USA IMG 4309
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Photograph by Roy Kelley 
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Roy and Dolores Kelley Photographs

Roy Kelley and Associates


Roy Kelley, Associate Broker

Realty Group Referrals (Retired from RE/MAX Realty Group)

6 Montgomery Village Ave., Suite 200

Gaithersburg, MD 20879

Main Office:  301-258-7757 (You will not reach me at this number)

Send an email message if you need my phone numbers. I will be happy to recommend a real estate professional if you are moving to the area.

Comment balloon 12 commentsRoy Kelley • May 17 2018 08:03PM


Bingo, there is an agent here who did that about five years ago, ahead of the curve - and she has done very well. It's an excellent niche - and will likely continue to grow. D 

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) 9 months ago


 Great niche idea and I think you are correct, women seem to want to nest more than men.

Posted by Yolanda Cordova-Gilbert 9 months ago

I have an agent that will not work with single issue at home

Posted by William Feela, Realtor, Whispering Pines Realty 651-674-5999 No. (WHISPERING PINES REALTY) 9 months ago


What a great idea...I am sure someone will do that as Debb Janes EcoBroker and Bernie Stea JD mentioned.  However, given the current climate, it would be best if a women took up the niche.  A

Posted by Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy (Napa Consultants) 9 months ago

Good evening Roy - that certainly is a growing demographic to consider in your marketing niche.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) 9 months ago

Thank you for reblogging the post. I missed reading the original one 

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) 9 months ago

Good morning Roy.  I focused on single women for most of my life.  It stopped right after I got married.

Posted by Gabe Sanders, Stuart Florida Real Estate (Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales) 9 months ago

I have sold many single women and so proud that they are able to do it on their own.

Posted by Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent (Platinum Properties) 9 months ago

I happen to know two single women in my family that recently purchased 4 bedroom, pool homes.  One of the homes is an approximately 2 acre lot and the beautiful pool has a large attached cabana and large tool shed.  The home is amazing and lots of personality and the lake is across the street.  At the time of the closing, I did think this woman had taken a big step.

Posted by Jane Chaulklin-Schott, TeamConnect Luxury Homes - Orlando, Florida, 32836 (TEAMCONNECT REALTY - (407) 394-9766) 9 months ago

Thank you very much for your comments. It is always good to hear from you.

Posted by Roy Kelley (Realty Group Referrals) 9 months ago
Wings of Fancy Live Butterfly & Caterpillar Exhibit
Enjoy the butterfly exhbit in Brookside Gardens' South Conservatory where you'll be surrounded by hundreds of brilliant live butterflies from North America, Costa Rica, Africa and Asia. You'll learn about their amazing metamorphosis, the important role butterflies play in healthy ecosystems, and how to ensure these beautiful insects thrive in our own gardens. 

Please note our new exhibit hours from 9am - 5pm daily untilJune 30. From July 1 - August 31 weekday hours are from 9am - 1pm and weekends from 9am - 5pm. For important visitor information, group information, opportunities to learn more about butterflies, and ways to become involved in the Exhibit,
please visit here.
Posted by Roy Kelley (Realty Group Referrals) 9 months ago
Gaithersburg Water Parkwater
Now Open
A visit to the Water Park makes for a perfect Gaithersburg staycation. It opened at noon on Saturday, May 26 and features a zero-depth entry, two amazing water slides, a concession stand and picnic areas, plus lots of play features. And right next door is a Miniature Golf Course and Skate Park. Best of all, the Water Park has special hours and events just for City of Gaithersburg residents and aquatics members. It's all yours from 11 a.m. to noon on weekends and holidays, and it's yours all day for SummerFest on June 30 and on the 4th of July. We're also planning special family nights just for City residents and aquatics members. Click here for details.
Posted by Roy Kelley (Realty Group Referrals) 9 months ago