Finding the most effective blog topics for real estate professionals
I admire the blogs of ActiveRain member Joe Petrowsky. Not only are Joe’s blogs interesting, they are also successful in the generation of new clients.
In a recent email communication, Joe shared a couple of his secrets of success with blogging that I will in turn share with you. When we are blogging about the world of real estate there are many choices for topics. However, all of us want to write about the topics that will actually attract new business. First, set the tone. If you blogs are structured the same way that you would have a conversation with a friend, you might have a more positive response from readers.
Real estate professionals are problem solvers. Every transaction has challenges to overcome. The best agents provide a smooth transaction for their clients. So, Joe’s suggestions are to write blogs that share stories about clients that we have assisted and challenges that we have overcome. We really need to let prospects know that we are the problem solvers that they will want to have on their side during a real estate transaction.
Personally, I know that my blogs need a lot of work and I am going to try a little harder to create more inviting posts.
What are your priorities on improving your blogs? Are you writing about clients you have assisted and challenges you have overcome?
Blogs may be a little like dandelions. They could be perceived to be beautiful flowers or more likely considered to be weeds to be quickly discarded.
Dandelion, Kentlands IMG_4203
Photograph by Roy Kelley using a Canon PowerShot G11 camera.
Roy and Dolores Kelley Photographs
We represent home buyers and sellers as their exclusive agents in the Maryland suburbs of Washington DC.
Roy Kelley & Associates
Associate Broker, RE/MAX Realty Group
Client Assistance: 301-670-8996
Recipient of the RE/MAX International Lifetime Achievement Award - 2008